Coming up with the perfect formula-clear, clean, and stable-definitely took patience, time, and a lot of testing.įE: How much time did your team spend in developing SōRSE Clear? Once our Science team created an iteration (one of many!) that was truly clear in appearance, the next steps were to make sure the emulsion was shelf-stable, offered a clean taste, and delivered a consistent experience. Here’s an example of this: when dispersed in water, oil scatters light, which in turn makes the mixture appear milky. When two materials with different refractive indexes are combined, this causes the mixture to become opaque or cloudy. The refractive index is a measurement of how light bends when passed through a medium. The main reason for this relates to refractive indexes. Lee: By nature, emulsions are opaque or cloudy-so creating a clear emulsion is no easy task. What were the challenges/obstacles in developing SōRSE Clear? A formulator who uses a CBD isolate is looking for a minimal sensory experience, whereas someone who uses a broad-spectrum CBD understands the earthy tones that the cannabinoids and terpenes carry, as well as the perceived benefits of the “Entourage Effect.”įE: CBD oil has always been problematic when adding it to foods, and especially beverages because of its flavor and inability to mix consistently. In terms of the sensory experience a developer chooses, that really depends on their target consumer. Our emulsions are homogeneous, meaning that the CBD is evenly dispersed throughout the product, which results in near-perfect dosing and accurate label claims.ĬBD product formulators are also looking for an emulsion that is shelf-stable for at least 12 months and is easy to integrate into their production processes. It’s also important that a consumer has a consistent experience consuming the item-that the first sip tastes the same as the last and contains the same amount of CBD.

Lee: First and foremost, the food and beverage formulators we work with are looking for a CBD product that is safe for the consumer-which in our case means that the emulsion utilizes food-safe ingredients and is tested for quality and safety. Four years ago, we were producing infused beverages in Washington state today, we provide product developers with emulsions for their infused products. SōRSE currently powers over 50 infused products on the market.įE: What were formulators, food and beverage processors telling you they needed in a successful CBD additive?

Today, our goal is to positively impact people’s lives through best-in-class water-soluble emulsion science. When we started the company in 2016, our goal was to make cannabis safe, easy to use, and fun for the consumer by offering them an alternative to inhalation – through cannabinoid-infused beverages. Food Automation & Manufacturing Conference & Expo.

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